Anthony
Phak-di-phan
Bawornchaikulpat
Creative Portfolio
Welcome to my creative portfolio! I’m Anthony Bawornchaikulpat, a PASSIONATE digital marketer with over 3 years of experience.
I’m also an entrepreneur with a Bio-Tech degree and various INTERNATIONAL exchange experiences.
What made me different?
Multi-Faceted
I wear different hats, and MANY shoes.
Founder, Performing Artist, Scientist, Personal Tutor, and most importantly, a Creative Digital Marketer.
My education in Biotech and experience as a performing artist in a US high school, combined with my journey as a young entrepreneur who developed his own niche skincare brand during college, have equipped me with the ability to adapt and excel in various roles. I can put myself in DIFFERENT shoes to think from a DIFFERENT perspective.
My EXPERIENCES
I specialize in creating compelling and results-driven marketing campaigns.
With a background in marketing and project coordination in an INTERNATIONAL creative agency, I thrive on creativity, strategic thinking, initiative, and project management.
Skills
Biography
Communication is KEY.
My journey includes theater, biotech studies, and founding a skincare business. I excel in communication through logic, curiosity, and impactful storytelling for Digital Marketing.
EXPERIENCES
2023 - 2024
Toneyes Agency
2021 - 2024
Scholar Beauty
Education
2019 - 2023
Kasetsart University
2009 - 2018
Saint Gabriel College
Showcase
Digital Marketing
Farmhouse Resort & Spa
INDUSTRY
Non-Profit Organisation. Hotel and Tourism.
SERVICES
Digital Marketing, Marketing Communications, Social Media Campaigns, Web Development
Increased revenue by 185.81%
during my initial month in the role,
and by 107.93% throughout my tenure.
As the lead digital marketer for Farmhouse Resort & Spa Client, a luxury resort created to support own NGO called “Smilling Gecko” in Cambodia, I managed their digital media planning, including social media posts, content creation, and concept development. Our goal was to establish a strong digital presence and connect with both local and international audiences.
Social Media Posts
Farmhouse Resort & Spa
I strategized and created Social Media Content to boost Brand Visibility and engage the Target Demographic using Compelling Narratives.
This included developing marketing campaigns and customized ads focused on inclusive content, empowerment for local Cambodians, and stories of empathy for an international audience.
Highlighted Concept: MEET OUR FINE DINING HEROES
Empowering story based on pride, empathy and consumption pillars.
Facebook Post - MEET OUR FINE DINING HEROES
Heartwarming narrative about Chef Mariya Un Noun’s journey from Cambodia’s slums to leading our team at a prestigious charity dinner in Switzerland. Highlighted her hardwormentorship of aspiring chefs.’
Goal: To create awareness and connection with the Cambodian audience, inspire international support for our NGO, and deepen engagement with a broader audience.
Result: High organic impressions (8,859) and engagement (924).
Videos / Reels
Restaurant UN - Fine Dining
Video concept and storyboard for the target audience.
Farmhouse Resort - Luxury Amenities and Facilites
Video concept and storyboard
Farmhouse Resort - Luxury Rooms Options
Video concept and storyboard
Restaurant UN - Fine Dining Ambiance
Video concept and storyboard
Farmhouse Resort & Spa | Website
Farmhouse Resort & Spa
Website - Blog - New FINE DINING menu
Farmhouse Resort & Spa
Website Traffic - 37.2% increased from Q4 2023 - Q1 2024
Services include:
Boost online visibility with SEO, engaging articles, and dynamic content to drive traffic and improve user engagement through targeted digital marketing.
Farmhouse Resort & Spa | Landing Page
Farmhouse Resort & Spa
Landing Page Concept - Yoga Retreat
Restaurant UN | Website
Restaurant UN | Website - Concept
In May 2024, Fine Dining Restaurant UN website was launched to enhance visibility through SEO, engaging content, and innovative creative direction.
Creative Design Concept
Farmhouse Resort & Spa
Sanctuary Spa Flyer Concept
Farmhouse Resort & Spa
Activity Programs Brochure Concept
Farmhouse Resort & Spa
Activity Programs Flyer Concept
TPBI - WON Project Video
Concept, Storyboard, Script, and Project Coordiantion
TPBI
INDUSTRY
Packaging Manufacturer, Thailand
SERVICES
Video Concept Development, Storyboard, Script writing, Project Coordination
Project:
WON Project Video
TrueStory Agency Partnership
INDUSTRY
Creative Agency, Switzerland
SERVICES
Social Media Campaign Strategy, Digital Marketing, Collaboration, Creative Concepts
Project:
Swype CH Mobile
Social Media Concept
Before
After
Revitalizing Swype's social media with vibrant, engaging content. From bland to bold, boosting brand presence and audience.
Toneyes Agency
(In-house)
INDUSTRY
Creative Agency, Bangkok
SERVICES
Website Development, Content, Social Media Concept
Project:
Toneyes Agency 2024 - Rebrand Website
Develop website content that aligns with the rebranding of the agency into a subscription-based model.
Toneyes Internship 2023 - Creative Design
Video Concept showcasing the 2023 graphic design intern's journey at Toneyes Agency, focusing on professional growth to create social media engagement.
Toneyes Agency
Internship 2023 - Creative Design
Facebook Post
Toneyes Agency
Internship 2023 - Creative Design
Linkedin Post
Scholar Beauty
INDUSTRY
Beauty Skincare, Small Niche Brand
SERVICES
Founder, Brand Development, Digital Marketing, Operations
Scholar Beauty - Niacinamide Serum
Packaging Concept
Scholar Beauty - Niacinamide Serum
Bottle Concept
Branding Concept
Scholar Beauty was founded on the concept of offering sophisticated packaging, potent formulations with meticulously curated ingredients and concentrations, and providing affordable luxury to address the market gap of skincare.
Influencer Marketing
Tiktok (mid-tier influencer)
_pwff (362.5 K)
Instagram (macro influencer) natascha_thai_germany (521 K)
Instagram (micro influencer)
Instagram (nano influencer)
Scholar Beauty successfully utilizes influencer marketing with a small or no budget by emphasizing quality and building authentic connections. This approach led to a viral TikTok video, resulting in increased sales.
Social Media Campaign
Driving brand awareness and engagement for Scholar Beauty. Creative posts, giveaways, and authentic reviews capturing audience interest.
Achievement in Sales on E-commerce Platforms
Showcasing e-commerce success with high ratings and sales. Effective digital strategies turning customer satisfaction into growth. Sold over 3000+ bottles in the first 3 months.
Youtube Channel: BossAnthony
INDUSTRY
Youtube
SERVICES
Vlog Creation
At the age of 15, I created a YouTube channel with the intention of documenting my experiences as an exchange student in Florida, USA. The endeavor served as a platform for self-expression, entertainment, and personal development.
Performing Arts: Choirs / Acapella
During the 2018 exchange in the USA, sang in Lennard High School's Choir as a Baritone/Tenor. (Positioned in the middle on the highest stage platform, standing on the right of a brunette woman.)
Rehearsed "Can't Help Falling in Love" by Elvis Presley with classmates for a show.
Rehearsed "Can't Help Falling in Love" by Elvis Presley with the Acapella Club for a Spring Choir Concert.
Performing Arts: Theater
Drama Club 2017
During my 2017 exchange in the USA, I auditioned for and performed in a Drama club, portraying two characters in the play "Cursed" by Don Zolidis.
I also enrolled in a theater improv class to improve critical thinking and communication skills through exercises in rapid thinking, spontaneous responses, and comedic acting.
Contact Me
Address
Sukhumvit 50, Phra Khanong, Khlong Toei, Bangkok 10110
Phakdiphan.b@gmail.com
Phone
(+66) 92 396 3253