Anthony

Phak-di-phan

Bawornchaikulpat

Creative Portfolio

Welcome to my creative portfolio! I’m Anthony Bawornchaikulpat, a PASSIONATE digital marketer with over 3 years of experience.


I’m also an entrepreneur with a Bio-Tech degree and various INTERNATIONAL exchange experiences.

What made me different?

Multi-Faceted

I wear different hats, and MANY shoes.


Founder, Performing Artist, Scientist, Personal Tutor, and most importantly, a Creative Digital Marketer.


My education in Biotech and experience as a performing artist in a US high school, combined with my journey as a young entrepreneur who developed his own niche skincare brand during college, have equipped me with the ability to adapt and excel in various roles. I can put myself in DIFFERENT shoes to think from a DIFFERENT perspective.

My EXPERIENCES

I specialize in creating compelling and results-driven marketing campaigns.


With a background in marketing and project coordination in an INTERNATIONAL creative agency, I thrive on creativity, strategic thinking, initiative, and project management.

Skills

  • Creative Strategy: Developing innovative and engaging marketing strategies.


  • Project Management: Coordinating projects with efficiency and precision.


  • Brand Development: Building and nurturing brands from the ground up.


  • Content Creation: Crafting compelling content that resonates with audiences.


  • Logical & Analytical Thinking: Utilizing data to drive decisions and optimize campaigns.


  • Adaptability: Thriving in diverse roles and environments.

Biography

Anthony

Bawornchaikulpat

Digital Marketer / ENTREPRENEUR

Black Official LinkedIn Logo
Plain Envelope Line Style
Telephone Receiver Outline

Communication is KEY.

My journey includes theater, biotech studies, and founding a skincare business. I excel in communication through logic, curiosity, and impactful storytelling for Digital Marketing.

EXPERIENCES

2023 - 2024

Toneyes Agency

  • Marketing & Project Coordinator

2021 - 2024

Scholar Beauty

  • Founder | Brand Developer

Education

2019 - 2023

Kasetsart University

  • Bioscience and Technology (International)

2009 - 2018

Saint Gabriel College

  • Exchange student at Lennard High School, Florida, USA - 2018
  • Exchange student at Somerset College Prep Academy, Florida, USA - 2017

Showcase

Digital Marketing

Farmhouse Resort & Spa

INDUSTRY

Non-Profit Organisation. Hotel and Tourism.


SERVICES

Digital Marketing, Marketing Communications, Social Media Campaigns, Web Development

Increased revenue by 185.81%

during my initial month in the role,


and by 107.93% throughout my tenure.

As the lead digital marketer for Farmhouse Resort & Spa Client, a luxury resort created to support own NGO called “Smilling Gecko” in Cambodia, I managed their digital media planning, including social media posts, content creation, and concept development. Our goal was to establish a strong digital presence and connect with both local and international audiences.

Social Media Posts

Farmhouse Resort & Spa

I strategized and created Social Media Content to boost Brand Visibility and engage the Target Demographic using Compelling Narratives.


This included developing marketing campaigns and customized ads focused on inclusive content, empowerment for local Cambodians, and stories of empathy for an international audience.

Highlighted Concept: MEET OUR FINE DINING HEROES

Empowering story based on pride, empathy and consumption pillars.

Facebook Post - MEET OUR FINE DINING HEROES

See here

Heartwarming narrative about Chef Mariya Un Noun’s journey from Cambodia’s slums to leading our team at a prestigious charity dinner in Switzerland. Highlighted her hardwormentorship of aspiring chefs.’



Goal: To create awareness and connection with the Cambodian audience, inspire international support for our NGO, and deepen engagement with a broader audience.


Result: High organic impressions (8,859) and engagement (924).

Videos / Reels

Restaurant UN - Fine Dining

Video concept and storyboard for the target audience.

Farmhouse Resort - Luxury Amenities and Facilites

Video concept and storyboard

Farmhouse Resort - Luxury Rooms Options

Video concept and storyboard

Restaurant UN - Fine Dining Ambiance

Video concept and storyboard

Farmhouse Resort & Spa | Website

Farmhouse Resort & Spa

Website - Living Page

Farmhouse Resort & Spa

Website - Homepage

Farmhouse Resort & Spa

Website - Blog - New FINE DINING menu

Farmhouse Resort & Spa

Website Traffic - 37.2% increased from Q4 2023 - Q1 2024

Services include:


  • SEO content implementation
  • Article writing and content creation
  • Brand and usability support
  • Landing page concept and content
  • Monthly and Quarterly Digital Marketing Reports

Boost online visibility with SEO, engaging articles, and dynamic content to drive traffic and improve user engagement through targeted digital marketing.

Farmhouse Resort & Spa | Landing Page

Farmhouse Resort & Spa

Landing Page Concept - Yoga Retreat

Restaurant UN | Website

Restaurant UN | Website - Concept

See here

  • Conceptualise the website's direction and creativity
  • SEO content implementation
  • Article writing and content creation
  • Brand and usability support
  • Landing page concept and content

In May 2024, Fine Dining Restaurant UN website was launched to enhance visibility through SEO, engaging content, and innovative creative direction.

Creative Design Concept

Farmhouse Resort & Spa

Sanctuary Spa Flyer Concept

Farmhouse Resort & Spa

Activity Programs Brochure Concept

Farmhouse Resort & Spa

Activity Programs Flyer Concept

TPBI - WON Project Video

Concept, Storyboard, Script, and Project Coordiantion

TPBI

INDUSTRY

Packaging Manufacturer, Thailand


SERVICES

Video Concept Development, Storyboard, Script writing, Project Coordination


Project:

WON Project Video

TrueStory Agency Partnership

INDUSTRY

Creative Agency, Switzerland


SERVICES

Social Media Campaign Strategy, Digital Marketing, Collaboration, Creative Concepts


Project:

  • Swype CH Mobile Social Media Rebrand,
  • Swype CH Mobile Social Media Marketing & Campaign

Swype CH Mobile

Social Media Concept

Before

After

Revitalizing Swype's social media with vibrant, engaging content. From bland to bold, boosting brand presence and audience.

Toneyes Agency

(In-house)

INDUSTRY

Creative Agency, Bangkok


SERVICES

Website Development, Content, Social Media Concept


Project:

  • 2024 NEW Toneyes Rebrand Website
  • Internship Social Media Video Concept

Toneyes Agency 2024 - Rebrand Website

Develop website content that aligns with the rebranding of the agency into a subscription-based model.

Toneyes Internship 2023 - Creative Design

Video Concept showcasing the 2023 graphic design intern's journey at Toneyes Agency, focusing on professional growth to create social media engagement.

Toneyes Agency

Internship 2023 - Creative Design

Facebook Post

Toneyes Agency

Internship 2023 - Creative Design

Linkedin Post

Scholar Beauty

INDUSTRY

Beauty Skincare, Small Niche Brand


SERVICES

Founder, Brand Development, Digital Marketing, Operations

Scholar Beauty - Niacinamide Serum

Packaging Concept

Scholar Beauty - Niacinamide Serum

Bottle Concept

Branding Concept

Scholar Beauty was founded on the concept of offering sophisticated packaging, potent formulations with meticulously curated ingredients and concentrations, and providing affordable luxury to address the market gap of skincare.

Influencer Marketing

Tiktok (mid-tier influencer)

_pwff (362.5 K)

Instagram (macro influencer) natascha_thai_germany (521 K)

Instagram (micro influencer)

Instagram (nano influencer)

Scholar Beauty successfully utilizes influencer marketing with a small or no budget by emphasizing quality and building authentic connections. This approach led to a viral TikTok video, resulting in increased sales.

Social Media Campaign

Driving brand awareness and engagement for Scholar Beauty. Creative posts, giveaways, and authentic reviews capturing audience interest.

Achievement in Sales on E-commerce Platforms

Showcasing e-commerce success with high ratings and sales. Effective digital strategies turning customer satisfaction into growth. Sold over 3000+ bottles in the first 3 months.

Youtube Channel: BossAnthony

INDUSTRY

Youtube


SERVICES

Vlog Creation

At the age of 15, I created a YouTube channel with the intention of documenting my experiences as an exchange student in Florida, USA. The endeavor served as a platform for self-expression, entertainment, and personal development.

Performing Arts: Choirs / Acapella

During the 2018 exchange in the USA, sang in Lennard High School's Choir as a Baritone/Tenor. (Positioned in the middle on the highest stage platform, standing on the right of a brunette woman.)

Rehearsed "Can't Help Falling in Love" by Elvis Presley with classmates for a show.

Rehearsed "Can't Help Falling in Love" by Elvis Presley with the Acapella Club for a Spring Choir Concert.

Performing Arts: Theater

Drama Club 2017

During my 2017 exchange in the USA, I auditioned for and performed in a Drama club, portraying two characters in the play "Cursed" by Don Zolidis.

I also enrolled in a theater improv class to improve critical thinking and communication skills through exercises in rapid thinking, spontaneous responses, and comedic acting.

Contact Me

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Address

Sukhumvit 50, Phra Khanong, Khlong Toei, Bangkok 10110

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Email

Phakdiphan.b@gmail.com

Phone

Phone

(+66) 92 396 3253